The core idea of the project is manufacturing of oversized Coca-Cola bottle filled with substance visually resembling milk. The idea for this sculpture was born after the daily encounter on the streets of Sofia with the second hand employment of Coca-Cola bottles for selling homemade milk. This symbiosis between the globally recognized brand of Coca-Cola and the homemade milk is a casual and may be banal view but it intrigued me with the simple and natural manner it becomes a visual symbol of the globalization.

How we are affected by the brands around us and how we use them to create our own identities?

How the GLOBAL becomes LOCAL keeping its recognizable image and vice versa?
Is this merger diluting the borders of their identities or emphasizes the differences between them?

How the MULTICULTURE turns/ fades into NATIONAL CULTURE?

The work examines the identity formation under the influence of globalization, migration, media and trade routes. It is a monument of a faked and reconstructed, decontextualised identity of a famous trademark. The employment, the imitation and the borrowing of famous brands and their image is a form of cultural participation resulting in a unique "life" forms loaded with psychological and sociological information, and though it might sound pervert to the brand owners - emotions, dreams, imagination and creativity.

MFA, Dutch Art Institute (DAI), postgraduate interdisciplinary research in visual arts and media, Enschede, The Netherlands, 1999-2001, Specialty: Multimedia, Mixed media.

Projects and solo exhibitions:
2002-ongoing: "Sweetshirt" project, the project employs any kind of advertising media, exhibition presentations and performances:
"Jamming pro- and anti-", action, Dessau, Germany, 2005
"Quest for Turkishness", performance, Istanbul, Turkey, 2005
"Scanning notions of Turkishness", performance, Kreuzberg, Berlin, Germany, 2004
"Kompas", Free weekly cultural guide, issued in 20 000 copies, Sofia, Bulgaria, 2003
Fame Cards Media Guide, Freecards Advertising Media, Sofia, Bulgaria 2003

Selected group shows and exhibitions:
2003:"Young Balkan Artists - Variations in Balkan Spaces", part of "New Balkans" organized by Cultural Olympics 2001- 2004, Thessalonica, Greece; "Sweets under Hammer", auction performance, part of "In den Schluchten des Balkan", Kunsthalle Fridericianum, Kassel, Germany; Billboart Gallery SK, sub label part of Billboart Gallery Europe exhibition, billboard galleries held in the exposed areas of Bratislava, Slovakia; "BLOOD: Lines and Connections", Museum of Contemporary Art/ Denver, USA; "Facts and Fiction", Haus Wittgenstein, Vienna, Austria; "In den Schluchten des Balkan", Kunsthalle Fridericianum, Kassel, Germany; Biennial "PHODAR" - 2003, "Ilia Beshkov" Gallery, Pleven, Bulgaria; United Net-Works Mobile Archive, 2003-2005;