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Large prints by artists open an unusual
space between the world of art and advertising. Such prints
are taking even the sophisticated observer into the field
of advertisement and the expected, for example, the smile
of a girl on a billboard. They are not certain on whether
she is advertising toothpaste or a newly opened bank, which,
after all, is the least important in the all-consuming inflation
of images.
On the other hand, by distancing from such stereotypes,
the artists' prints are confusing and disturbing the inert
observer, even when they are parodying or representing only
a minor intervention within the existing galaxy of spent
advertising images.
In this space between stereotype and the unexpected, the
artist's critical reaction to what is around him is coded
- to the world in transition, to the past or the future.
Of his street or the entire planet - it makes no difference. |
