The work emerged out of a wish to open the door to a different form of urban living, by merging interior design and pictures of that design at one place. By provoking interest in the object, the picture, we help draw greater attention to Belgrade architecture, which is one of the goals of the exhibit.

Miodrag Petrovic has worked with advertising and documentary photography as well as interior and exterior design from 1997. He simultaneously experiments with form in the field of optical photography.